There’s no one way to get to a desired outcome, but I’ve found one that gives my clients piece of mind knowing they’ve made informed decisions along the way.

First off there’s a meeting where anything and everything is discussed so I can get to know you as a person, then your brand. If the two are seperate then that’s fine, but most of the time the thing that makes abrand unique are the people who run it.

From there we take all the info, research your competitors, locally and abroad, we take inspiration from your industry and other brands, then start with a piece of paper to get out all the ideas. We then choose the strongest 3 that each have their own strengths, but more importantly a varied in their look/feel. I believe that this allows you to then see a larger scope of work so you can make a better decision about what it is you want.

The 3 concepts are presented for your consideration then feedback is provided. We then discuss a chosen concept and make any changes, alterations, additions or combinations to create a brand that you love. There are 3 rounds of changes involved and 9 times out of 10 we get to a solid spot before needing any addtional changes.

When you are happy with what has been presented, we invoice you for the work then supply you with all the variations, colours, fonts and guidelines for your new brand.