Branding.

Developing a brand identity is one area that’s often overlooked. Because it doesn’t provide direct, measurable results, it’s usually the last thing a company is willing to spend its money on.

But what the most successful companies know is that defining a solid brand identity helps establish the groundwork needed to pursue marketing tactics that support lead generation and customer loyalty. So, where do you begin?

The key is to start the branding process with a clear direction. From how your brand values affect messaging considerations to design preferences for your logo, it’s much easier to work with designers, copywriters, strategists, and internal teams when you know what you want.

To help us start on the right track, we would like you to fill out our branding and logo questionnaire to help you through this discovery phase. This questionnaire is a big part of our branding process, and it gives us the insight we need to provide the best directions for your needs.

PLEASE NOTE this questionnaire is aimed at understanding everything you desire for your brand moving forward. Please let us know all your desires and don’t hold back in terms of providing possible directions you would like us to explore.

Thank you 👍

Business Name

If undecided, please list possible names you have thought of for our consideration.

Brand Values

Company mission statement: This is a sentence or two that explains your company’s goals. It should also weave in some information about what your organization is and why it exists.

Product/services positioning statement: This is like your company mission statement, only more specific to your offerings.

Benefit of your product/service: Does it save your customers money? Does it help them increase ROI? Think about how exactly you’re helping your target audience.

Five words that represent your brand: Think about your brand’s personality. How would you describe it?

Three messages your brand needs to communicate: Why does your brand matter? These messages should be relevant to your target audience.

Value proposition: How do you solve your customers’ problems? This should summarize why someone should buy your product or invest in your services.

How does your brand’s image fall between these opposing characteristics? (Choose one/another)

Masculine/Feminine, Simple/Intricate, Grey/Colorful, Conservative/Extravagant, Approachable/Authoritative, Necessity/Luxury, Fun/Serious, Professional/Casual, Modern/Classic, Sporty/Elegant, Extreme/Safe

What colors represent your brand?

What colors would you not like to see?

What words would you use to describe your brand’s image?

Bold, Daring, Fun, New, Exciting, Trustworthy, Locally-Focused, Caring, Considerate etc

What words would you not want used to describe your brand’s image?

Risky, Traditional, Individual, Profitable, Advantageous, Daring etc

If you were to describe the font you would like to see for you brand would it be:

Modern

Traditional

Handwritten

BOLD

Minimal

Quirkey

Safe

Do you wish to include a tagline or have you one in mind?

Please include your desired tagline below.

Are there any websites that have similar qualities in a brand that you wish to portray?

Please specify the area you desire.

http://

Lastly, please leave us any comments you wish to include for our consideration.

Please feel free to send us any visual cues of the desired brand to info@coauthor.com.au as this will help us in understanding your desired look/feel.